New World Department Store China Limited (“NWDS” or the “Company”; Hong Kong stock code: 825), the retail arm of New World Development Company Limited (Hong Kong stock code: 17) in Mainland China, is one of the largest owners and operators of department store in Mainland China. Founded in 1993, by employing the forward-looking expansion strategies of “multiple presences in a single city” and “radiation city” throughout the years,?NWDS currently operates a large national network of 21 “New World” branded department stores, and eight “Ba Li Chun Tian” (巴黎春天) branded department stores and shopping malls in Shanghai. The department store retail chain covers 17 key locations in Mainland China, including Beijing, Shanghai, Shenyang, Wuhan and Chengdu, etc. The Company was successfully listed on the Main Board of The Stock Exchange of Hong Kong Limited on 12 July 2007.

With the mission?“To create a modern, metropolitan lifestyle with creativity, foresight and efficiency in China”, NWDS strives to raise consumers’ living standard with a vast range of merchandise and quality service. In 2009, NWDS pioneered to introduce a new operation model of categorizing stores into one-stop shopping department store “Living Gallery” and themed department store “Fashion Gallery”, to cater for different consumer needs and provide every customer with an unrivalled shopping experience. Today, NWDS is widely recognized as a retailer of quality merchandise and an icon of quality living. NWDS will continue to expand its retail network and endeavour to further promote the quality living philosophy of “Enriching Lives?Enhancing Character”.