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Environmental Protection has always been a core task in the Group’s sustainable development agenda. The Company executed various green measures on operations level, including recycling and reuse of disposable items, reduction of food waste and energy conservation. On the other hand, we encouraged our staff and customers to adopt green lifestyle by taking part in environmental protection activities supported or initiated by the Group.
NWDS organized the fourth “Go Green with NWDS” nationwide green activity, from 5 to 14 June in response to the United Nations’ World Environment Day on 5 June. The activity were supported by over 12,000 “green” customers and more than 9,600 small potted plants have been given away by NWDS stores across the country, representing a remarkable increase of about 85% from last year. To align with this year’s new theme of “Low-carbon diet”, many NWDS stores held in-store cooking demonstrations and successfully encouraged the public to practice green dieting.
NWDS ended “Reaching Out to Nature”, its first outdoor green activity took place from 25 April to 2 May 2015, with satisfaction. The activity was held the first time in response to customers’ calls for moving green activities door and resulted in an overwhelming participation of over 1,900 customers and VIP members. Through visiting to farm and ecological sites and other outdoor green activities, customers’ knowledge and awareness to protect the environment has been greatly enhanced.
In support of the United Nations’ World Environment Day, we launched the third “Go Green with NWDS” campaign in early June 2014, which engaged nearly 30,000 customers. All of them wore green garments or accessories to demonstrate their commitment to preserve the planet. We gave away over 5,200 free potted plants to consumers, which was 39% more than the previous year, to carry forward the greening to their homes.
The “Clear Weather, Refreshing Stores” campaign was launched in all NWDS stores in December 2013. We called upon customers, employees and the community to say no to smog and take prompt actions to improve air quality. During the campaign, nature experiential areas were set up in all stores, while entrances and sitting areas were decorated with potted plants and vertical greening. There were also small potted plants at concessionaire counters to absorb air-borne hazardous substances, creating a green shopping environment for customers.
To further spread the green message to the public, Wuhan stores joined hands to launch the “Beautiful New World ? Walk Green – 2013 Walkathon” on 17 November 2013. Volunteers picked up garbage along the peripheral of East Lake in Wuhan and promoted care for the nature to visitors so as to build a green civilized community.
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Privacy Policies of the Company
NWDS may share your personal data with or transfer the same to any related parties (within Hong Kong or Mainland China), including but not limited to the stores operated/managed by NWDS, New World Development Company Limited, Chow Tai Fook Jewellery Group Limited and their respective associated companies (collectively "New World Group") and the specified business associates of New World Group for necessary purposes, such as providing you with related information, etc.