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Environmental Protection has always been a core task in the Group’s sustainable development agenda. The Company executed various green measures on operations level, including recycling and reuse of disposable items, reduction of food waste and energy conservation. On the other hand, we encouraged our staff and customers to adopt green lifestyle by taking part in environmental protection activities supported or initiated by the Group.
NWDS was once again devoted to support to the “Earth Hour” campaign organized by the World Wide Fund for Nature. From 8:30pm to 9:30pm on 31 March 2012, 39 stores of NWDS switched off non-essential lights for an hour, demonstrating the Company’s commitment to reducing carbon emissions and climate change.
In December 2011, NWDS organized the third nationwide green activity, "Let's Donate a Tree to Save the Earth" Waste Paper Recycling Scheme this year. The waste paper collected was recycled so as to improve customers' awareness of environmental protection, achieved the purpose of waste reduction as well as protection for the trees of the Earth. Customers who visited the stores of NWDS were given a "Tree Donation Card", with donation of specific volume of waste paper could get one tree donation stamp. After collected a specified number of stamps, customers could enjoy different shopping privileges in stores with their "Tree donation card". VIP and Platinum VIP card members of NWDS were eligible for additional rewards. The event did not only promote environmental awareness but also thanked customers for their support of NWDS. The waste paper collected was transferred to recyclers for further handling, while the proceeds were donated to charitable organizations.
From 9 to 25 September 2011, NWDS organized a nationwide "NWDS Green Mid-Autumn Festival - Moon Cake Box Recycling Campaign", encouraged customers to donate moon cake boxes to NWDS. Collected moon cake boxes were sent to recyclers for further process, achieving the goal of waste reduction and Earth protection. Customers donated one metal moon cake box or two paper moon cake boxes were given one donation coupon, purchasing in any of our stores with the coupon could enjoy fabulous privileges. The event collected more than 8,900 moon cake boxes in total, successfully promoted resource recycling.
In August 2011, stores in Eastern China District organized the "Uncle Caring's Stationary Store" goods exchange activity. Students can exchange stationeries, reference books etc.. Customers provided their stationeries could get a Green Sticker that entitled them to exchange one item.
All NWDS stores organized "NWDS Green Rewards" from 10 to 19 June to cope with the environmental development policy and mission to promote environmental awareness. All staff members were attired with green color accessories to tie in with the decoration, enriching the green atmosphere of the event. Customers wearing green attires or accessories could take away a green gift upon purchase in store. In the meantime, "Green Casual Wear Day" was held on 10 June at stores. All staff members were encouraged to wear green outfits on that day to empower the green force.
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Privacy Policies of the Company
NWDS may share your personal data with or transfer the same to any related parties (within Hong Kong or Mainland China), including but not limited to the stores operated/managed by NWDS, New World Development Company Limited, Chow Tai Fook Jewellery Group Limited and their respective associated companies (collectively "New World Group") and the specified business associates of New World Group for necessary purposes, such as providing you with related information, etc.